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eTickets

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Contemporary and cost-effective: an eTicket invitation to the event is an attractive incentive for your customers and business partners to come to your stand.

eTickets are already included as a marketing service in unlimited quantities in your trade fair participation contract; there are no additional costs for you or your guests.

eTickets are perfect for:

  • Large volume invitation campaigns
  • Integration into your social media channels
  • Inclusion on your website, and for
  • Digital means of communication
We make it easy for you to invite: You will receive a 5-digit ticket code from which as many eTickets can be generated as you have specified in the order quantity.

Your first eTicket code for 1.000 eTickets will be sent automatically via e-mail. You can order additional tickets at any time.

Your guests must register the eTickets before use. This is great, because you can view the registration data on a daily basis - starting 12 weeks before the trade fair begins! Hence, each day you'll know exactly who has accepted your invitation, so you can organize appointments for visits to the stand, video calls or online product presentations in advance.

Tip: Use our new branding package as a supplementary service – a sure way to boost customer loyalty and ensure strong brand presence when it comes to invitations, tickets, and site access. With our free advertising materials, you can also optimally flank your invitation campaign.

New: After the order has been executed, the eTicket codes will be made available to you for ticket management in the ESC. You can access the ESC under "My orders" in the dashboard.

The Climate Ticket – Your Sustainable Journey to the Trade Fair
Deutsche Messe AG is making a strong commitment to sustainable mobility: With the Climate Ticket, all exhibitors and visitors benefit from a convenient and eco-friendly journey to the trade fair!
What is the Climate Ticket?
With a valid trade fair admission ticket, you and your guests automatically receive free access to all public transport (2nd class) in the entire ÜSTRA fare zones (Zones ABC) – valid throughout your trade fair visit and until 5 AM the following day.

Downloads and links

Purchase order terms for category Complimentary Tickets (eTickets)

I. General
The scope of services under the trade fair participation contract includes extensive marketing services. These marketing services include an unlimited number of trade visitor tickets (e-ticket). These require registration and can be customized with an imprint if you wish. With these eTickets, you can grant your visitors free admission to the event.

The eTickets will be available for download in November 2024. You can order the eTickets in unlimited quantities in the event shop at any time until the end of the event without additional charge.


II. How to order
1. When ordering, specify the number of eTickets you require. When doing so, you can determine whether you wish to have the e-tickets given a customized imprint or, if you prefer, the standard company imprint (company name, country code, postcode, city).

2. After you have placed your order, we will generate you an eTicket code, at the latest on the next working day, which you can use to invite a number of guests corresponding to your order size.

Example: If you wish to invite 1,000 visitors, please enter 1,000 as the order size. You will then receive one eTicket code valid for 1,000 e-ticket registrations (if you enter "1" as the order size, the code will generate just one e-ticket).
There is no limit on the number of tickets you can order.

3. After the order has been executed, the requested number of e-ticket codes will be made available to you for ticket management in the Exhibitor Service Center (ESC). Provision in the ESC is automated, without any check on the order quantity or ticket imprint.
You can access the ESC under "My Orders" in the dashboard. The ESC tutorial shows the functions and possibilities offered by the center.


III. Your invitation campaign
Now you can carry out your invitation campaign with the eTicket code. To do this, send your visitors the e-ticket code.
The eTicket code is a link that takes your visitors directly to the registration page of the event website: https://www.ligna.de/en/application/registration/ticket-registration/. There, your guests register as visitors to the event.

IV. Provision of the e-ticket / ticket type
Once your guests register the eTicket code online, they will automatically receive the corresponding tickets as a PDF file. In addition, the e-ticket is made available as a PDF in the login area and/or in the visitor’s “My Account” on the event website (the eTicket in PDF form can be used digitally or printed out at the entrance terminals).
In addition to the PDF, a wallet ticket is automatically stored in the login area; this is available in the login area when the visitor accesses the website via their smartphone.

Each eTicket is a permanent ticket, i.e. valid for the entire event period. As a climate ticket, it also automatically includes free access to all public transport (2nd class) within the entire ÜSTRA fare zones (Zones ABC) – valid throughout your trade fair visit and until 5 AM the following day. 

V. Mandatory registration
Online registration of tickets prior to the event is mandatory and a prerequisite for eTicket code redemption. Only after successful online registration do eTicket codes become personalized trade fair admission tickets (eTickets). No further costs are involved once these tickets have been redeemed by your visitors.


VI. Registration/Usage Information
When your visitors register your e-ticket code, you can call up and download your visitors’ registration data 12 weeks before the event, and the usage data from about 1 week after the event in the ESC.

Please note:
If you have your registered office in a country outside the scope of the EU General Data Protection Regulation (EU GDPR) and which the EU Commission has not found to ensure an adequate degree of data protection in accordance with Art. 45 EU GDPR and there no safeguards there in this context either in accordance with Art. 46 EU GDPR, the transfer of registration and usage data will only take place subject to the express consent of the visitors concerned.

We recommend that you note the addresses and corresponding 5-digit e-ticket code before sending out the invitations. In combination with the registration data, this allows you to better organize your meetings on the stand and evaluate your invitation campaign afterwards.

The exhibitor is prohibited from disclosing to third parties the data provided to him/her as part of the ticket registration process. The exhibitor undertakes to process the data exclusively in accordance with the provisions of the EU GDPR. In this respect, the exhibitor indemnifies Deutsche Messe against all claims by third parties.

In order to protect the personal data of registered visitors, the exhibitor is obliged to delete the data provided to him/her in individual cases at the request of the visitor or Deutsche Messe. Deutsche Messe accepts no liability for the accuracy and completeness of the data recorded as part of visitor registration.

VII. Prohibition of sale
We expressly point out that neither eTicket codes nor eTickets are allowed to be sold. The right to access the event on the basis of an eTicket code is linked to the receipt free of charge by the user of the ticket. For all tickets based on the eTicket codes that are purchased by a user, the right of access to the event no longer exists.

Pricing terms for category Complimentary Tickets (eTickets)

Prices, unless specified otherwise, are net prices in euros and subject to German VAT.

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