Footer Banner App

• Rotating banners in the product groups
• Placement only in certain product groups on request
• Links always automatically lead to the exhibitor details page in the app
• Time frame for ad placement: from 2 weeks before the start until the end of the trade fair

1. Scope of services:

1.1 Forms of advertising on the website of the event/ trade fair in question

The service offered consists of the placement of advertising on the relevant website in the formats and sizes ordered, in the specified placement unit(s) for the specified number of contacts (ad impressions) or for a fixed price during the placement period defined in the offer. The individual services offered by Deutsche Messe are stated fully and definitively in the offer document and/or in the document titled "Media data online advertising". Placement begins after the supplied data has been processed - assuming a processing time of at least three business days. Any changes to ads, including corrections of any transmission errors, must be completed within this processing period. Once the ad has been placed, corrections will be made on a per cost basis only. Ads can be published in German and/or in English. Ads intended for publication in German only will be published on the German version of the website/application. Ads intended for publication in English only can be published on both the German and English versions of the website/application. Where ads are intended for publication in both German and English, the German version will be published on the German version of the website/application and the English version will be published on the English version of the website/application.

1.1.1 Content posts

Posts can be listed under 1 to 5 topic clusters. Generic keywords make posts/articles easier to find. The following details are required: company name (with hyperlink), author (optional) and web address. An image/text teaser directing readers to the customer's exhibitor and product profile on the event website will be placed at the end of the article (only possible if the customer has provided Deutsche Messe with its company logo in its exhibitor profile). The Deutsche Messe editorial team checks each article prior to publication and reserves the right to make changes. The editorial team will consult with the customer before making any such changes. The article will be published along with all the other news articles in the news area of the website and will remain there for the period you have booked. On the news start page, all articles appear in continuously updated chronological order. On the website homepage, the customer's article will be linked to and promoted in a prominent location in rotation with other sponsored posts.

1.1.2 Banners

1.1.3 Ads in visitor newsletters

The subject of the service is the placement of an advertisement in the specified size and placement in the online newsletter of the specified event/trade fair on the specified dispatch date(s). The number of newsletter subscribers stated represents the status at the time the media data was prepared; it cannot be guaranteed beyond that. The stated price applies per newsletter dispatch issue (German and English).

1.1.4 Mobile advertising in the native apps of the respective event/trade fair (iOS and Android apps)

The object of the service is the placement / insertion of advertising in the native apps in the ordered formats and sizes at a fixed price and for the period defined in the offer. The ordered advertising can be published in German and/or English. Advertising exclusively in German language will be published on the German language application. Advertising exclusively in English language can be published on the German and English language application. Advertising in German and English language will be published accordingly on the German or English language application.


2. Ad Reporting

Upon request, the customer will be informed of the ad impressions and ad clicks achieved as well as the resulting click rate for the placed advertising medium.

2.1
The production of online advertising and its costs are not included in the price and are the responsibility of the client.


3. Conclusion of contract

By signing the offer, the customer accepts the Purchase Order Terms for ordering marketing services of Deutsche Messe in all respects. These Purchase Order Terms shall apply exclusively to orders for marketing services. Any terms and conditions of the customer that conflict with or deviate from these Purchase Order Terms shall not be recognized.
Upon receipt by Deutsche Messe of the declaration of acceptance signed by the customer, the contract for the marketing service(s) offered shall come into effect. The date of receipt by Deutsche Messe shall be decisive for compliance with the acceptance deadlines stated in the offer (binding deadline).
Insofar as the booking is made by an agency in its own name and for its own account, the agency assures that it is acting with the consent of the exhibitor.

4. Terms of payment

The total invoice amount stated in the offer is binding and applies plus statutory VAT. The invoice is payable immediately and without deduction after invoicing. The prior and full payment of the total invoice amount is a prerequisite for the performance, presentation, provision and use of the service. In the event of late payment, we reserve the right to charge interest on arrears from the due date. The customer acknowledges that Deutsche Messe may also conclude contracts for marketing services with other advertising companies on the occasion of the events and services organized, without any claims of any kind whatsoever being derived therefrom against Deutsche Messe.

5. Cooperation obligations of the customer

The templates/data required for the provision of the marketing service(s) ordered (e.g. for logo, company profile, advertisement for online and print media) must be received by Deutsche Messe or its designated vicarious agent no later than the submission date specified by Deutsche Messe in order to ensure timely provision of the service. The data must be provided in the specified data format. The submission date for the respective marketing service(s) is specified in the offer. The data format for the respective marketing service(s) shall be determined by the offer in conjunction with the Purchase Order Terms applicable to the respective marketing service and the media data document. If the data formats deviate from these specifications, Deutsche Messe shall be entitled to charge the customer additionally for the costs incurred by the preparation of the data. The total invoice amount is also due in the event that the data is not delivered on time. Any additional costs incurred as a result of a delay will also be passed on by Deutsche Messe to the customer. Should the customer fail to provide the required data in due time, Deutsche Messe shall not be obliged to perform the corresponding service of the contract after the fruitless expiry of a grace period.

6. Design reservation

Deutsche Messe reserves the right to refuse the production and publication of motifs or content that violate the legitimate interests of the Deutsche Messe Group or are unacceptable due to their content, origin or technical form. In this case, it shall be entitled to terminate the contract with respect to the marketing service(s) concerned in whole or in part without notice. The same shall apply in the event that the content of the marketing service(s) ordered violates laws or official regulations. In such cases, the customer shall not be entitled to any claims for compensation against Deutsche Messe.

7. Content responsibility

The customer shall be solely responsible for the content of the marketing service(s) ordered. He warrants and represents that he owns all rights necessary for the publication of the marketing material. He shall be liable for ensuring that the content of the marketing service(s) ordered by him does not violate applicable law and that the content is free of third-party rights. The customer undertakes to indemnify Deutsche Messe against any claims made by third parties against Deutsche Messe on account of the content of the marketing service(s) provided by the customer, e.g. on account of any infringement of an industrial property right/copyright, etc. The customer shall bear all costs incurred by Deutsche Messe in connection with the marketing service(s) provided by the customer. The client shall assume all costs incurred by Deutsche Messe AG as a result of third parties asserting corresponding claims against it.

8. Warranty

Deutsche Messe shall not be liable beyond the provision of the marketing service(s) owed by it for the achievement of the more far-reaching communicative objectives pursued by the customer in entering into this contract. Within the scope of foreseeable requirements, Deutsche Messe warrants the best possible presentation of the marketing service ordered in accordance with the respective customary technical standard. The warranty shall not apply to immaterial errors. In the case of online advertising, an immaterial error is deemed to exist, for example, if the impairment is caused by the use of unsuitable display software and/or hardware (browser/email client) or by disruption of the communication networks of other operators or by computer failure due to system failure or by incomplete and/or non-updated offers on so-called proxies (intermediate storage) or by a failure of the ad server that does not last longer than 24 hours (consecutive or added) within 30 days of the start of the agreed placement.

Deutsche Messe will make good more than insignificant disruptions and errors in the marketing service(s) provided by it or its vicarious agents, which the customer must report directly to Deutsche Messe in writing, to the extent that the purpose of the marketing service(s) has been impaired. In the event of final failure of subsequent performance, the customer shall be entitled either to reduce the remuneration for the marketing service concerned or to withdraw from the contract in part (for the marketing service(s) concerned). Deutsche Messe shall endeavor to remedy insignificant impairments within a reasonable period of time.

Warranty claims are not assignable and, in deviation from the statutory provisions, become statute-barred against companies after one year, unless Deutsche Messe is accused of intentional acts.

9. Liability

Claims for damages against Deutsche Messe are excluded regardless of the nature of the breach of duty, including tort, unless the damage was caused by intentional or grossly negligent conduct. Claims for loss of profit, saved expenses or from claims for damages by third parties as well as other indirect consequential damages cannot be demanded. In the event of a breach of material contractual obligations (cardinal obligations), Deutsche Messe shall be liable for any negligence up to the amount of the foreseeable damage typical of the contract, but not exceeding the price of the marketing service(s) concerned.

10. Premature termination of contract

Termination (even partial) of the contract by the customer is excluded, unless warranty claims are asserted. Deutsche Messe is entitled to extraordinary termination of the contract in particular if invoices issued have not been settled even after a reminder has been sent with a reasonable deadline. In such cases, the claim to the agreed invoice amount shall remain in force; expenses saved shall be deducted.

11. Written form, statute of limitations, place of jurisdiction

All claims of the customer against Deutsche Messe must be asserted in writing. They shall become statute-barred within 12 months, commencing at the end of the year in which they arose.
The law of the Federal Republic of Germany shall apply exclusively. The place of performance and jurisdiction is Hannover. However, Deutsche Messe is at liberty to assert its claims before the court of the place where the customer has its registered office.